Coffee company Starbucks officially announced Microsoft as its partner for the development of a blockchain project. According to tech website Geekwire, the idea of Starbucks was to utilize Microsoft’s blockchain service, or Azure, to track the production of coffee.
Many businesses and malls across the globe have embraced the idea of cryptocurrency as another payment option and blockchain technology for more efficient and convenient business transactions. Starbucks is among the companies that are giving blockchain a shot.
Azure Blockchain Service is a fully-serviced blockchain by Microsoft. The network’s primary goal is to help businesses diversify organizational functions and increase business productivity and management. The business owner need not to fully operate the blockchain since Microsoft’s blockchain division manages it.
Coffee Production on the Blockchain
The plan that Starbucks had in mind was to find a simpler and quicker way of tracking the production of coffee beans with the cooperation of coffee bean farmers in Colombia, Rwanda, and Costa Rica. A coffee tracking system was ideal for this initiative, and blockchain technology was the most effective and innovative networking and monitoring system for Starbucks. Moreover, coffee bean farmers could expect financial opportunities to open because of the interconnectedness of blockchain. Customers will gain access to the tracking system to see where the coffee they’re drinking is coming from as well.
Starbucks will use the Azure blockchain to broadcast their progress during the pilot stage of the project to make the findings of the company transparent and easily accessible to the public. Other projects that are being discussed between Starbucks and Microsoft include “predictive drive-thru ordering system” and the use of cryptocurrency for purchases.