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ShapeShift CEO Rebrands Crypto Exchange

ShapeShift, a cryptocurrency startup is planning to have a significant rebranding this 2019. Erik Voorhees, the company’s CEO said during the ETHDenver conference in Colorado that the company is opening a closed beta period for its selected clients.

ShapeShift CEO, Erik Voorhees

The beta period is set to provide and focused on slimming and simplifying a crypto exchange experience of its users. This way, the platform also brings together its sets of products that also includes CoinCap, a cryptocurrency pricing tracker. This project will be aided by KeepKey, the cryptocurrency hardware of ShapeShift.

The venture and announcement of the company are also joined by Earn.com, ConsenSys, and Holochain. The project is set to bring better exchanges, dealings, and digital currency management for its users.

According to Voorhees, it is an excellent opportunity to engage society as it wants to achieve the convenience of talking to people freely. Thus, he is hopeful that cryptocurrency can break the existing discrepancy.

Moreover, other companies in the digital currency market have expressed their priority refocus. In fact, ConsenSys has cut 13 percent of their staffs last December. This move is to make way for various projects and partnership with fellow companies like ShapeShift.

ShapeShift is leveraging on bring more products to their platform to make it more fitting to their consumers’ needs. The ability to convert cryptocurrency and to be able to manage assets and stores in the same non-custodial sphere is what the company aims for.

Fluidity is one of the primary goals of the platform and its partners to achieve.

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