Major French retailer Carrefour has seen a significant boost to its sales following the utilization of a blockchain-powered tracking system.
According to reports, the company’s blockchain tracking platform allows clients to trail the supply chain of 20 articles, including fruit, meat, and milk from the farms to the stores. This enables customers to avoid products with antibiotics, genetically modified organisms, and pesticides. Carrefour also plants to include 100 more items, including non-food products, to this platform this year.
Blockchain’s Positive Impact
The retailer’s blockchain project manager, Emmanuel Delerm, claimed that produce was sold quicker this year due to blockchain. He added that they had a “positive impact on the chicken versus the non-blockchain chicken.”
Carrefour revealed that its blockchain tracking platform is used heavily in China, France, and Italy. Delerm also pointed out how millennials were buying less but they were also purchasing better products for the sake of their health and that of the planet.
Carrefour started work on its tracking platform in partnership with IBM. Last year, the company joined Food Trust, IBM’s blockchain-centered food tracking and monitoring network. Other retail and supermarket companies like Dole Food Co., McCormick and Co., McLane Co., Nestle SA, and Unilever NV are also part of this network.
Collaboration with IBM
In April of this year, Carrefour and Nestle collaborated with IBM to utilize its blockchain tech to track Mousline’s supply chain. The brand is known for its instant mashed potatoes, and with IBM’s tracking platform, customers can check what kind of potatoes were used, where and when it was manufactured, and can even see information like storage areas.