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Premier League Club Manchester City Announces Partnership with Blockchain Gaming Startup

English Premier football team Manchester City (Man City) recently announced its partnership with Superbloke, a blockchain-powered gaming startup based in South Korea. 

Superbloke

The collaboration means Superbloke would be incorporating the premier team’s football players into its blockchain-based FC Superstars soccer game. The move will allow soccer fans to support their favorite Man City players via online gaming. 

The club also revealed that Superbloke is Manchester City’s official blockchain-powered Gacha partner in South Korea, Japan, and the rest of South East Asia. 

FC Superstars is a collectible decentralized application (DApp) where gamers can design and build their soccer star tokens and keep them as digital assets. 

According to a press statement from the gaming company, Manchester City fans can use the DApp to develop and train a virtual team by collecting and training digital player cards that use real-life match statistics and in-game training. 

FC Superstars

The partnership between the gaming enterprise and Man City was initially revealed in early June. Prior to that, the gaming startup launched a beta service of its FC Superstars. 

Damian Willoughby, City Football Group’s Senior Vice President of Partnerships, noted that Manchester City has a burgeoning relationship with online gaming. He added that digital platforms like Superbloke can offer fans unique experiences where they can engage with their favorite soccer club. 

Willoughby also welcomed the South Korean company to the Man City family and said they were looking forward to expanding their knowledge of this flourishing industry. 

The sentiment is shared by Nak-Hyoung Kim, the Chief Strategy Officer of Superbloke. Kim said it was fantastic to be cooperating with a Premier League champion. He also shared the startup’s vision of using blockchain technology to help fans permanently own the tokens they’ve accumulated. 

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