During a press release from Litecoin last Feb 26, Litecoin Foundation announced the news that it is going to work in collaboration with Glory. The kickboxing league will launch LTC as its official cryptocurrency for its online shop and other formal events across the globe.
Litecoin Foundation founder Charlie Lee shares his opinion about the advantage and potential benefit that may come with the partnership, saying “Glory has growing worldwide fan base that consists in large part of younger demographic who are early adopters of technology and conduct much of their lives online – from consuming content to purchasing products. Tapping into their global audience and educating them about Litecoin through real-world use cases can be powerful.” Glory events will set the stage for Litecoin and gain more exposure through the fan base.
Along with the integration of Litecoin into the online shopping platform, gloryshop.com, Glory fans from places including Europe and the United States have access to use the cryptocurrency in purchasing exclusive packages and deals. The kickboxing league has drafted premier kickboxing athletes like Peter Aerts, or the “Dutch Lumberjack,” and Remy Bonjasky, also known as “The Flying Gentleman.” Some of the exclusive offers to Litecoin purchases include “athlete meet-and-greets, backstage arena tours, and premium in-arena seating.”
Glory is a kickboxing league which is hosted by Glory Sports International. Founded in 2012, Glory has held events that comprise a variety of combat sports and disciplines including Muay Thai, Taekwondo and Boxing. Other sports organizations including French football club Paris Saint-Germain and Brazilian football club Atletico Mineiro have engaged in the blockchain industry as well.