VeChain, a blockchain-powered public enterprise platform, has collaborated with winemaker Penfolds in selling a case of wine bottles that are blockchain encrypted. The project is reportedly part of VeChain’s initiative dubbed the Wine Traceability Platform (WTP).
According to a recent press statement from VeChain, the unveiling of the Australian winemaker’s Bin 407 in July signified the start of the second phase of the WTP project.
Bottles from this special Penfolds case are said to be available at the DIG Flagship Store, the Sen Lan Shang Du in Pudong, China, and the Waigaoqiao International Alcohol Exhibition and Trading Center.
Each bottle in Bin 407 is secured with an encrypted NFC chip that holds data on a blockchain. Details like the wine’s provenance is said to be included and could be verified by third-party auditors. The chip can be accessed using a chip reader.
Penfolds is the latest winemaker to use blockchain to monitor its products. Several other companies have taken advantage of blockchain verification systems for their wine bottles. Audit company Ernst & Young previously announced that its blockchain-powered Ethereum solution will be adopted to validate the authenticity of European wines imported to Asia.
This particular solution is set to be implemented on Tattoo, an e-commerce platform utilized by Blockchain Wine Pte. Ltd. The China-based alcohol marketer and wholesaler announced in July that it would be tapping blockchain technology to help in verifying its products.
The company is reportedly using a patented anti-counterfeiting laser recognition tool for certification while blockchain will be used for tracking purposes.